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Together we create the brand of your dreams!

We monetize communities by creating unique, profitable and scalable brands.

favik marca colombia

Who we are

We are a team of experts in marketing, retail, technology, operations, finance and strategy. At FAVIK we partner with influencers to make the brand of your dreams come true. FAVIK start from scratch from creation to operation and administration. We do all the work for you. The influencer is dedicated to advertising and we do all the business strategy and execution.

Our mission is to be America's # 1 Native Digital Brand Factory.

How we operate

1

We partner with you to create the brand of your dreams

  • We connect your vision with the expectations of your community and the market.
  • We create your brand and the portfolio of products to sell.
  • We always work as partners with you. Absolute co-creation!
2

We launch your brand on the market

  • We build the operating platform to sell your products.
  • We take care of all operations (from production to delivery of products to the consumer).
  • This is a “dream team”, we operate and you communicate.
  • You will have real-time information about the performance of your brand.
3

We exponentially scale your brand working as partners

  • Our dreams are the size of yours, that’s why we want to grow together in other countries, other categories.
  • With a team dedicated to your brand and our transversal teams, we generate economies of scale and accelerated growth.
We monetize communities by creating unique profitable scalable brands

Our Brands

Mari Manotas Everyday Love
Everyday Love marca Favik

Together with Mari Manotas we co-created Everyday Love, analyzing and understanding its community we managed to create something more than a product, we created a brand with a concept that they could feel and appropriate every day, starting from the insight that their audience was looking for, we developed a ritual of love and self-care.

The new makeup line with everything you need: eyelashes, eyeliners and pencils for your eyes in my favorite colors that you will love.

 
 

Media

The 100 best startups in Colombia 2021

Today you don't understand them, tomorrow you can't live without them. Discover the 100 firms that are changing the history of business in Colombia, plus 20 out of the ordinary.

The company that has made 'influencers' earn millions in a few months

Content creators should be with Favik as we make their dream come true. The power behind an idea is to make it real..

Mounting business for influencers, Favik raises US$1.5 million

Celebrities such as Pipe Bueno, Luisa Fernanda W and Nicolás Mayorca, along with other investment funds, back Favik.

Favik the Colombian startup gets a millionaire sum in an investment round

Favik is a startup that teams up with digital content creators.

Favik, the secret for influencers to bill millions with their businesses

Meet the Colombian startup that is behind the big business of digital content creators.

Here are some recommendations to create a solid brand

Felipe Novoa, co-founder and CEO of Favik, talks about the keys to a marketing and advertising strategy.

Our Team

  • Felipe Novoa
    Felipe Novoa
    CEO & Co-Founder
  • Hoovert Arredondo
    Hoovert Arredondo
    CTO & Co-Founder
  • Jose Ovalle
    Jose Ovalle
    COO & Co-Founder
  • Tania Ardila
    Tania Ardila
    Business development lead
  • Victoria Santamaria
    Victoria Santamaria
    Head of Finance & Administration
  • Juanita Guerrero
    Juanita Guerrero
    Head of Marketing and Brands
  • Milena Vanegas
    Milena Vanegas
    Head CX and Operations
  • Farid Ramírez
    Farid Ramírez
    Product Owner
  • Valeria Molano
    Valeria Molano
    Sales and CX
  • Daniela Matallana
    Daniela Matallana
    Lead of Design
  • Yesica Oliveros
    Yesica Oliveros
    Executive Assistant
  • Alejandra Rivera
    Alejandra Rivera
    Accounting Assistant
  • Liseth Díaz
    Liseth Díaz
    Operations Analyst
  • Felipe Novoa
    Felipe Novoa
    CEO & Co-Founder
  • Hoovert Arredondo
    Hoovert Arredondo
    CTO & Co-Founder
  • Jose Ovalle
    Jose Ovalle
    COO & Co-Founder
  • Tania Ardila
    Tania Ardila
    Business development lead
  • Victoria Santamaria
    Victoria Santamaria
    Head of Finance & Administration
  • Juanita Guerrero
    Juanita Guerrero
    Head of Marketing and Brands
  • Milena Vanegas
    Milena Vanegas
    Head CX and Operations
  • Farid Ramírez
    Farid Ramírez
    Product Owner
  • Valeria Molano
    Valeria Molano
    Sales and CX
  • Daniela Matallana
    Daniela Matallana
    Lead of Design
  • Yesica Oliveros
    Yesica Oliveros
    Executive Assistant
  • Alejandra Rivera
    Alejandra Rivera
    Accounting Assistant
  • Liseth Díaz
    Liseth Díaz
    Operations Analyst
  • Felipe Novoa
    Felipe Novoa
    CEO & Co-Founder
  • Hoovert Arredondo
    Hoovert Arredondo
    CTO & Co-Founder
  • Jose Ovalle
    Jose Ovalle
    COO & Co-Founder
  • Tania Ardila
    Tania Ardila
    Business development lead
  • Victoria Santamaria
    Victoria Santamaria
    Head of Finance & Administration
  • Juanita Guerrero
    Juanita Guerrero
    Head of Marketing and Brands
  • Milena Vanegas
    Milena Vanegas
    Head CX and Operations
  • Farid Ramírez
    Farid Ramírez
    Product Owner
  • Valeria Molano
    Valeria Molano
    Sales and CX
  • Daniela Matallana
    Daniela Matallana
    Lead of Design
  • Yesica Oliveros
    Yesica Oliveros
    Executive Assistant
  • Alejandra Rivera
    Alejandra Rivera
    Accounting Assistant
  • Liseth Díaz
    Liseth Díaz
    Operations Analyst
We have the best advisors and allies in each area

Our Investors

Founders, CEO’s and directors of Latam leading companies:

Celebrities such as:

Felipe Novoa
CEO & Co-Founder

Highly experienced serial entrepreneur, from the age of 12 on his parents’ farm to creating different successful brands and companies.

Awards:

Nominated and winner of entrepreneurship and innovation awards at national and international level, including:

  • Winner of the 2016 TIC Americas of the OAS in Social Innovation standout, from over 3000 contestants.
  • Nominated and a Finalist for the Best Entrepreneur of the Year award for 2017 by Dinero Magazine.
  • 2019, chosen as Life Transformer for the first Sodimac Homecenter series, which sought to transform life stories, with the aim of becoming a brand with purpose.

Achievements:

  • Lecturer, TED speaker, university professor. United Nations advisor.
  • National and multinational organization advisor.
  • Investor through his own investment fund B.C Business Creators to promote, develop and connect other entrepreneurs to impact the world.
  • Involved with Torre.co, Alexander Torrenegra venture on Shark Tank Colombia.

Extremely passionate about projects that promote a positive mentality and culture, such as “Volver a Nacer”, a 45-day journey and more than 1,200 km that was made with his family riding to Ecuador, carrying a message of the future and peace.

Hoovert Arredondo
CTO & Co-Founder

Systems Engineer / Industrial Engineer graduated at Universidad de los Andes. Master degree in Computer Science with a focus on cyber security 2021-2023 University of Southern California, Los Angeles.

9 Years Director of Technology Backbone Technology. Development director and lead of the digital strategies administration and support team.

2011-2020 10-years’ experience in technology project development, focused on e-commerce, communication platforms, community, and mobile apps.

2018 Development Director of the web platform for all national orders of Papa Johns Colombia, La brasa roja Colombia, Archies pizza, Dilucca, and Daportare.

2014 Director of the technology team of the electoral campaign for the 2014 Congress and Presidency of the U Party and President Juan Manuel Santos 2014-2018.

Co-founder and director Lonchis.com.co, 2018-Present digital entrepreneurship. Business model conceptualization, digital asset development, digital marketing campaign management.

Jose Ovalle
COO & Co-Founder

Master in Marketing Management (ESIC Spain), with 13 years experience in design, execution and administration of Customer Experience and Marketing strategies through the structuring of value offers, design and execution of operating models, business models, marketing plans, financial evaluation and stakeholder articulation.

Expertise in mass consumption and personal care at Kimberly-Clark, developed Ecommerce for ENEL in LATAM as channel manager and led Claro’s digital and experience transformation as experience manager.

Tania Ardila
Business development lead

LOVEBRANDS new Business Development Lead.

An agroindustrial production engineer, graduated from La universidad La Sabana, passionate about contributing and leaving a mark.

Dedicated to product design, process design and process management, with expertise in quality control, management and assurance, in food and cosmetic companies.

Victoria Santamaria
Head of Finance & Administration
Juanita Guerrero
Head of Marketing and Brands
Milena Vanegas
Head CX and Operations
Farid Ramírez
Product Owner

A strategic communications planner passionate about branding, creativity and digital content. Understands issues by researching and analyzing the information to effectively conceptualize and come up with solutions for the established objectives. A team player, and self-critical. Open minded, aware and seeks to find and develop the best ideas based on trends and people’s understanding.

A demanding, hard-worker with no fear of failure.

In free-time enjoys extreme sports, art and design, as well as discovering new musical flavors and sounds.

Valeria Molano
Sales and CX
Daniela Matallana
Lead of Design
Yesica Oliveros
Executive Assistant

Business administrator. The desire to make decisions for myself and for other people or organizations runs through my veins, to move forward with my own entrepreneurship as the ones I support, resolve conflicts, ensure the economic development of your community and educate about what it is. customer service.

I characterize myself for being a person with an interest to contribute and learn, with ease of adaptation to changes. I explore solutions, for this I look for options and act. I like teamwork in order to increase effectiveness, improve quality and finally achieve proposed objectives.

Excellent interpersonal relationships, with a spirit of collaboration, motivation and teamwork, willing to face growing responsibilities, always obtaining the proposed goals with dedication, order and control. With the ability to diagnose, analyze and intervene in strategic directions in companies with a sense of belonging, ethics and progress.

Has managed in administrative, financial, operational and commercial roles.

Strengths include:

  • project development
  • planning & analysis
  • management of suppliers and clients.

Passionate about the world of trends, creative industries, and technology.

Alejandra Rivera
Accounting Assistant

An enterprising, honest, responsible, committed and dedicated hard worker with professional and personal projects. Performs different activities proficiently, seeking to learn and develop all skills.

Highly capable of achieving objectives through leadership and teamwork, focusing on achieving all the potential in the development and innovation of ideas that contribute to decision-making and process optimization.

Liseth Díaz
Operations Analyst
Felipe Novoa
CEO & Co-Founder

Highly experienced serial entrepreneur, from the age of 12 on his parents’ farm to creating different successful brands and companies.

Awards:

Nominated and winner of entrepreneurship and innovation awards at national and international level, including:

  • Winner of the 2016 TIC Americas of the OAS in Social Innovation standout, from over 3000 contestants.
  • Nominated and a Finalist for the Best Entrepreneur of the Year award for 2017 by Dinero Magazine.
  • 2019, chosen as Life Transformer for the first Sodimac Homecenter series, which sought to transform life stories, with the aim of becoming a brand with purpose.

Achievements:

  • Lecturer, TED speaker, university professor. United Nations advisor.
  • National and multinational organization advisor.
  • Investor through his own investment fund B.C Business Creators to promote, develop and connect other entrepreneurs to impact the world.
  • Involved with Torre.co, Alexander Torrenegra venture on Shark Tank Colombia.

Extremely passionate about projects that promote a positive mentality and culture, such as “Volver a Nacer”, a 45-day journey and more than 1,200 km that was made with his family riding to Ecuador, carrying a message of the future and peace.

Hoovert Arredondo
CTO & Co-Founder

Systems Engineer / Industrial Engineer graduated at Universidad de los Andes. Master degree in Computer Science with a focus on cyber security 2021-2023 University of Southern California, Los Angeles.

9 Years Director of Technology Backbone Technology. Development director and lead of the digital strategies administration and support team.

2011-2020 10-years’ experience in technology project development, focused on e-commerce, communication platforms, community, and mobile apps.

2018 Development Director of the web platform for all national orders of Papa Johns Colombia, La brasa roja Colombia, Archies pizza, Dilucca, and Daportare.

2014 Director of the technology team of the electoral campaign for the 2014 Congress and Presidency of the U Party and President Juan Manuel Santos 2014-2018.

Co-founder and director Lonchis.com.co, 2018-Present digital entrepreneurship. Business model conceptualization, digital asset development, digital marketing campaign management.

Jose Ovalle
COO & Co-Founder

Master in Marketing Management (ESIC Spain), with 13 years experience in design, execution and administration of Customer Experience and Marketing strategies through the structuring of value offers, design and execution of operating models, business models, marketing plans, financial evaluation and stakeholder articulation.

Expertise in mass consumption and personal care at Kimberly-Clark, developed Ecommerce for ENEL in LATAM as channel manager and led Claro’s digital and experience transformation as experience manager.

Tania Ardila
Business development lead

LOVEBRANDS new Business Development Lead.

An agroindustrial production engineer, graduated from La universidad La Sabana, passionate about contributing and leaving a mark.

Dedicated to product design, process design and process management, with expertise in quality control, management and assurance, in food and cosmetic companies.

Victoria Santamaria
Head of Finance & Administration
Juanita Guerrero
Head of Marketing and Brands
Milena Vanegas
Head CX and Operations
Farid Ramírez
Product Owner

A strategic communications planner passionate about branding, creativity and digital content. Understands issues by researching and analyzing the information to effectively conceptualize and come up with solutions for the established objectives. A team player, and self-critical. Open minded, aware and seeks to find and develop the best ideas based on trends and people’s understanding.

A demanding, hard-worker with no fear of failure.

In free-time enjoys extreme sports, art and design, as well as discovering new musical flavors and sounds.

Valeria Molano
Sales and CX
Daniela Matallana
Lead of Design
Yesica Oliveros
Executive Assistant

Business administrator. The desire to make decisions for myself and for other people or organizations runs through my veins, to move forward with my own entrepreneurship as the ones I support, resolve conflicts, ensure the economic development of your community and educate about what it is. customer service.

I characterize myself for being a person with an interest to contribute and learn, with ease of adaptation to changes. I explore solutions, for this I look for options and act. I like teamwork in order to increase effectiveness, improve quality and finally achieve proposed objectives.

Excellent interpersonal relationships, with a spirit of collaboration, motivation and teamwork, willing to face growing responsibilities, always obtaining the proposed goals with dedication, order and control. With the ability to diagnose, analyze and intervene in strategic directions in companies with a sense of belonging, ethics and progress.

Has managed in administrative, financial, operational and commercial roles.

Strengths include:

  • project development
  • planning & analysis
  • management of suppliers and clients.

Passionate about the world of trends, creative industries, and technology.

Alejandra Rivera
Accounting Assistant

An enterprising, honest, responsible, committed and dedicated hard worker with professional and personal projects. Performs different activities proficiently, seeking to learn and develop all skills.

Highly capable of achieving objectives through leadership and teamwork, focusing on achieving all the potential in the development and innovation of ideas that contribute to decision-making and process optimization.

Liseth Díaz
Operations Analyst
Felipe Novoa
CEO & Co-Founder

Highly experienced serial entrepreneur, from the age of 12 on his parents’ farm to creating different successful brands and companies.

Awards:

Nominated and winner of entrepreneurship and innovation awards at national and international level, including:

  • Winner of the 2016 TIC Americas of the OAS in Social Innovation standout, from over 3000 contestants.
  • Nominated and a Finalist for the Best Entrepreneur of the Year award for 2017 by Dinero Magazine.
  • 2019, chosen as Life Transformer for the first Sodimac Homecenter series, which sought to transform life stories, with the aim of becoming a brand with purpose.

Achievements:

  • Lecturer, TED speaker, university professor. United Nations advisor.
  • National and multinational organization advisor.
  • Investor through his own investment fund B.C Business Creators to promote, develop and connect other entrepreneurs to impact the world.
  • Involved with Torre.co, Alexander Torrenegra venture on Shark Tank Colombia.

Extremely passionate about projects that promote a positive mentality and culture, such as “Volver a Nacer”, a 45-day journey and more than 1,200 km that was made with his family riding to Ecuador, carrying a message of the future and peace.

Hoovert Arredondo
CTO & Co-Founder

Systems Engineer / Industrial Engineer graduated at Universidad de los Andes. Master degree in Computer Science with a focus on cyber security 2021-2023 University of Southern California, Los Angeles.

9 Years Director of Technology Backbone Technology. Development director and lead of the digital strategies administration and support team.

2011-2020 10-years’ experience in technology project development, focused on e-commerce, communication platforms, community, and mobile apps.

2018 Development Director of the web platform for all national orders of Papa Johns Colombia, La brasa roja Colombia, Archies pizza, Dilucca, and Daportare.

2014 Director of the technology team of the electoral campaign for the 2014 Congress and Presidency of the U Party and President Juan Manuel Santos 2014-2018.

Co-founder and director Lonchis.com.co, 2018-Present digital entrepreneurship. Business model conceptualization, digital asset development, digital marketing campaign management.

Jose Ovalle
COO & Co-Founder

Master in Marketing Management (ESIC Spain), with 13 years experience in design, execution and administration of Customer Experience and Marketing strategies through the structuring of value offers, design and execution of operating models, business models, marketing plans, financial evaluation and stakeholder articulation.

Expertise in mass consumption and personal care at Kimberly-Clark, developed Ecommerce for ENEL in LATAM as channel manager and led Claro’s digital and experience transformation as experience manager.

Tania Ardila
Business development lead

LOVEBRANDS new Business Development Lead.

An agroindustrial production engineer, graduated from La universidad La Sabana, passionate about contributing and leaving a mark.

Dedicated to product design, process design and process management, with expertise in quality control, management and assurance, in food and cosmetic companies.

Victoria Santamaria
Head of Finance & Administration
Juanita Guerrero
Head of Marketing and Brands
Milena Vanegas
Head CX and Operations
Farid Ramírez
Product Owner

A strategic communications planner passionate about branding, creativity and digital content. Understands issues by researching and analyzing the information to effectively conceptualize and come up with solutions for the established objectives. A team player, and self-critical. Open minded, aware and seeks to find and develop the best ideas based on trends and people’s understanding.

A demanding, hard-worker with no fear of failure.

In free-time enjoys extreme sports, art and design, as well as discovering new musical flavors and sounds.

Valeria Molano
Sales and CX
Daniela Matallana
Lead of Design
Yesica Oliveros
Executive Assistant

Business administrator. The desire to make decisions for myself and for other people or organizations runs through my veins, to move forward with my own entrepreneurship as the ones I support, resolve conflicts, ensure the economic development of your community and educate about what it is. customer service.

I characterize myself for being a person with an interest to contribute and learn, with ease of adaptation to changes. I explore solutions, for this I look for options and act. I like teamwork in order to increase effectiveness, improve quality and finally achieve proposed objectives.

Excellent interpersonal relationships, with a spirit of collaboration, motivation and teamwork, willing to face growing responsibilities, always obtaining the proposed goals with dedication, order and control. With the ability to diagnose, analyze and intervene in strategic directions in companies with a sense of belonging, ethics and progress.

Has managed in administrative, financial, operational and commercial roles.

Strengths include:

  • project development
  • planning & analysis
  • management of suppliers and clients.

Passionate about the world of trends, creative industries, and technology.

Alejandra Rivera
Accounting Assistant

An enterprising, honest, responsible, committed and dedicated hard worker with professional and personal projects. Performs different activities proficiently, seeking to learn and develop all skills.

Highly capable of achieving objectives through leadership and teamwork, focusing on achieving all the potential in the development and innovation of ideas that contribute to decision-making and process optimization.

Liseth Díaz
Operations Analyst